As mobile technology becomes more integrated into our daily lives it’s beginning to take over many basic functions of your websites. More consumers than ever are booking their travel accommodations via a mobile device. According to eMarketer, US mobile travel sales on both tablets and smartphones totaled $16.36 billion in 2013 and will increase another 59.8% this year to reach $26.14 billion.
The growth of mobile sales is causing travel companies and hotels to develop better and more easily navigated mobile websites to ensure simplicity on the customers end. Assuming the progression of mobile continues, eMarketer has forecasted that by 2018 mobile will be responsible for 37% of all digital travel sales while sales via desktops and laptops will continue to decrease year over year. As tablets replace desktop and laptop computers in homes, consumers are becoming more likely to book larger transactions and longer trips on their tablets as opposed to PCs.
Make sure your company has an updated and compatible mobile website. This can make the difference between successful and unsuccessful hotel brands in the upcoming decade. For more information including the full article, please visit, http://www.emarketer.com/Article.aspx?R=1010828.
Follow Colorado Hotel and Lodging Association on Social Media for industry trends, news and information!
Colorado Hotel and Lodging Association Blog 